❌ Your Google Ads, Facebook, or other paid campaigns aren’t attributing conversions properly, making ROI analysis difficult.
❌ You notice discrepancies in conversion tracking between GA4, CRM systems, and ad platforms.
❌ Offline conversions from phone calls, form submissions, or CRM data are missing from reports.
❌ Your team struggles with UTM inconsistencies, leading to unclear traffic sources in GA4.
❌ You’re uncertain which marketing channels are truly driving sales and where to allocate budget effectively.

When conversion tracking is incomplete or inaccurate, you risk underestimating successful campaigns, overspending on poor-performing channels, and missing key customer interactions that lead to revenue.

The Solution: Optimized Attribution & Conversion Tracking

With our advanced tracking solutions, we ensure that:
✔ Every conversion is properly attributed—whether it comes from ads, organic traffic, email, or direct interactions.
✔ Google Ads & Meta conversions match reality, ensuring accurate campaign performance measurement.
✔ Offline conversions (GCLID, CRM lead data, form submissions, calls) are captured and synced with GA4 & ad platforms.
✔ UTM parameters are standardized to eliminate “not set” or misattributed traffic in reports.
✔ Multi-touch attribution models provide a clear path-to-purchase analysis, so you know which channels influence sales.

Why Choose ATEM Analytics?

At ATEM Analytics, we specialize in fixing broken attribution models and optimizing conversion tracking for maximum accuracy. Our deep expertise in GA4, Google Tag Manager, and multi-platform tracking solutions ensures that your data is clean, reliable, and actionable.

We don’t just set up tracking—we build an attribution framework tailored to your business needs, so you can confidently invest in the marketing channels that drive real results.