GA4 Configuration Service

Leverage the power of GA4 with our comprehensive “Done For You” service. From the initial stages of setup to continuous monitoring and insights, we ensure your analytics align perfectly with your business objectives.

What We Offer

  • Setup & Configuration:
    Installation of the GA4 tracking code, via Google Tag Manager, tailored to your website’s unique needs.

  • Event Tracking:
    Pinpoint crucial user interactions such as button clicks, form submissions, or video plays, and have them tracked for performance evaluation.

  • Custom Reporting:
    Benefit from tailored reports crafted to provide you with the actionable insights needed for strategic decision-making.

  • Ongoing Analysis & Optimization:
    Enjoy the peace of mind knowing your analytics are regularly monitored. Receive expert recommendations to boost your website’s performance.

Why Choose Us?
Maximize the potential of GA4 with our expertise. Let data be the driving force behind your business’s progression. Reach out now and embark on a journey of data-driven success!

Book A Free Discovery Call

Methodology for GA4 Configuration

1. Planning & Preparation

  • 1.1 Draft a measurement plan
  • 1.2 Develop a tag implementation strategy

 

2. Property Configurations

  • 2.1 Determine the number of properties and data streams required
  • 2.2 For paid GA users, contemplate utilizing subproperties
  • 2.3 Confirm time-zone settings within the property
  • 2.4 Validate currency configurations in the property
  • 2.5 Audit user access and permissions

 

3. Data Stream Configuration & Installation

  • 3.1 Initiate data stream(s)
  • 3.2 Integrate GA4 and employ DebugView for testing
  • 3.3 Set up site search event via Enhanced Measurement
  • 3.4 Establish cross-domain tracking
  • 3.5 Exclude internal web traffic
  • 3.6 Filter out developer traffic
  • 3.7 Manage undesired referrals
  • 3.8 Inspect session-timeout configurations
  • 3.9 Modify timer settings for engaged sessions (if necessary)
  • 3.10 Refrain from using the “Collect Universal Analytics events” option within the data stream

 

4. Data Collection Settings

  • 4.1 Adjust data retention to a 14-month period
  • 4.2 Evaluate the feasibility of activating Google Signals

5. Event Management & Conversions

  • 5.1 Set up event tracking
  • 5.2 Highlight key events as conversions
  • 5.3 Register event parameters under event-scoped custom dimensions
  • 5.4 Enlist user attributes under user-scoped custom dimensions
  • 5.5 Avoid simultaneous import of conversions from GA3 & GA4 to the same Google Ads account
  • 5.6 Incorporate video_percent as a custom dimension

 

6. Platform Integrations

  • 6.1 Connect Google Analytics to Google Ads
  • 6.2 Integrate Google Analytics with BigQuery
  • 6.3 Pair Google Analytics with Google Search Console
  • 6.4 Link Google Analytics to Google Optimize
  • 6.5 Bind Google Analytics with Google Ad Manager

 

7. Additional Configurations

  • 7.1 Implement User ID tracking
  • 7.2 Transmit User ID as a user-scoped custom dimension
  • 7.3 Exclude specific URL query parameters
  • 7.4 Aim to establish beneficial Audiences promptly
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