The Marketer’s Complete Guide to Bullet‑Proof UTM Tracking

Get crystal‑clear attribution, plug revenue leaks, and wow stakeholders—in one free toolkit.

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Unlock the Secrets to UTM Success

Master UTM Basics

Plain‑English definitions & real‑world examples so everyone’s on the same page.

Fix Reporting Fast

A4 walkthrough shows exactly where to surface campaign ROI in 3 clicks.

Streamline Campaign Setup

Pre-defined naming rules & QA checklist to launch UTMs without second-guessing.

Unlock Deeper Insights

Custom Exploration tips for slicing data exactly how you need it.

50–75% lift in actionable campaign insights
By tagging every link properly, marketers report a 50–75% increase in the volume of traffic and conversion data they can tie back to specific campaigns—so you’re not just guessing which ads or emails perform, you’ve got hard numbers.

~90% reduction in “unassigned” traffic
Clients who enforce a strict, GA4-approved UTM naming convention typically see their “direct/none” (unassigned) bucket shrink by around 90% within the first month—meaning almost all of your campaigns suddenly become attributable.

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